Im letzten Jahr hat sich die Digitalisierung der Luxusindustrie auf allen Ebenen beschleunigt und die Beziehung der Labels zur Öffentlichkeit radikal verändert, wie jüngst Bottega Veneta, Versace und Balmain zeigten.
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Fashion Jobs
HUGO BOSS
Praktikum CRM Project Management (M/W/D)
Festanstellung · Stuttgart
C&A
Head of Creative Marketing (M/F/D)
Festanstellung · Düsseldorf
HEADHUNTING FOR FASHION
Global Manager* E-Mail Marketing & Mediaplanung
Festanstellung · NÜRNBERG
RETAIL SEARCH
HR Business Partner Munich
Festanstellung · MONACO
FASHION CAREER BY NIEMANN CONSULTA
Category Manager (M/W/D) Lifestyle E-Commerce
Festanstellung · BERLIN
HUGO BOSS
Product Sustainability Manager - Chemikalienmanagement (M/W/D)
Festanstellung · Stuttgart
PUMA
Junior Manager Global gO-To-Market Select
Festanstellung · Herzogenaurach
ESPRIT
Key Account Manager E-Commerce (M/W/D)
Festanstellung · Ratingen
C&A
Senior Business Controller Ecommerce (M/F/D)
Festanstellung · Düsseldorf
LEVI'S
Otc Business Enablement Analyst | 2 Year Ftc
Festanstellung · Offenbach
L'OREAL GROUP
Business Intelligence Manager (M/W/D)
Festanstellung · Düsseldorf
PUMA
Working Student Business Solutions Planning & bi
Festanstellung · Herzogenaurach
PUMA
Senior Ecommerce Systems Manager
Festanstellung · Herzogenaurach
PUMA
Senior Operations Manager Ecommerce Europe
Festanstellung · Herzogenaurach
RALPH LAUREN
Human Resources Coordinator (M/W/D) in Vollzeit
Festanstellung · MÜNCHEN
L'OREAL GROUP
Digital & Communication Manager Lancôme, Schwerpunkt CRM (w/m/d)
Festanstellung · Düsseldorf
L'OREAL GROUP
Business Development Coordinator Lancôme (w/m/d)
Festanstellung · Düsseldorf
HUGO BOSS
Praktikum Retail Buying Europe
Festanstellung · Metzingen
HUGO BOSS
Praktikum Retail Buying Europe
Festanstellung · Metzingen
HUGO BOSS
Merchandise Planner Global Ecommerce (M/F/D)
Festanstellung · Metzingen
PUMA
ux Project Manager Global E-Commerce
Festanstellung · Herzogenaurach
C&A
Product Manager / Buyer (M/F/D) Womenswear
Festanstellung · Düsseldorf
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127 Veröffentlichte Einträge, die die Begriffe oder Ausdrücke Millennials in News, Trends, Videos, Fotogalerien, Kalender enthalten, "absteigend nach Datum sortiert".
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![]( "Luxus: Warum digitale Initiativen und Konzepte für die Branche unverzichtbar geworden sind")
Luxus: Warum digitale Initiativen und Konzepte für die Branche unverzichtbar geworden sind -
![]( "Gucci bleibt durch mutige modische Ideen attraktiv")
Gucci bleibt durch mutige modische Ideen attraktivDer Erfolg der Marke gründet auf der sorgfältigen Sortimentsauswahl, einer guten Mischung aus Exklusivität und Inklusivität sowie der schnellen Reaktion auf neue Trends, so eine Studie der Marktanalyse-Firma Retviews.
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![]( "Ihr Podcast: Erwan Rambourg und Godfrey Deeny diskutieren über die Zukunft des Luxus-Business (EN)")
Ihr Podcast: Erwan Rambourg und Godfrey Deeny diskutieren über die Zukunft des Luxus-Business (EN)Erwan Rambourg, ehemalige Führungskraft bei LVMH und Richemont, analysiert seit 15 Jahren den Wandel der Luxusindustrie. In unserem Podcast spricht er mit Godfrey Deeny über die Herausforderungen der Branche.
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![]( "Über den Erwartungen: Online-Nachfrage beflügelt Gewinn von Abercrombie & Fitch")
Über den Erwartungen: Online-Nachfrage beflügelt Gewinn von Abercrombie & FitchAbercrombie & Fitch präsentierte am Dienstag die prognostizierten Umsätze für das erste Quartal, die über den Erwartungen lagen. Der Gewinn wurde durch die Kostenkontrolle und steigende Online-Nachfrage beflügelt.
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![]( "Kering steigt bei Vestiaire Collective ein")
Kering steigt bei Vestiaire Collective einWer noch eine Bestätigung brauchte, wie wichtig der Resale-Markt in der Mode geworden ist, bekam sie mit Kerings Beteiligung an einer EUR 178 Millionen schweren Finanzierungsrunde von Vestiaire Collective.
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![]( "Neue Strategie: Unilever nimmt Millennials ins Visier")
Neue Strategie: Unilever nimmt Millennials ins VisierNach einem schwierigen Corona-Jahr verordnet sich der Konsumgüterkonzern eine neue Wachstumsstrategie. Das Unternehmen will sich künftig mehr auf Lifestyleprodukte konzentrieren.
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![]( "SMCP mit Umsatzrückgang von 23 % im Corona-Jahr 2020")
SMCP mit Umsatzrückgang von 23 % im Corona-Jahr 2020Das Gesamtjahr und das letzte Quartal von SMCP wurden weiterhin von weltweiten Lockdowns belastet, die den Umsatz nach unten drückten. Positive Signale lieferten der digitale Kanal und die Entwicklung in China.
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![]( "Die Luxusbranche im Angesicht einer neuen Generationen von Verbrauchern")
Die Luxusbranche im Angesicht einer neuen Generationen von VerbrauchernGen Z und Y werden 2025 zwei Drittel des Luxusmarktes ausmachen, was die Marken zwingt, ihre Strategie zu überdenken, um der "aktivistischen" Vision dieser jungen Kunden gerecht zu werden.
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![]( "Luxusbranche: Verjüngung der Kundschaft über It-Bags und Sneaker")
Luxusbranche: Verjüngung der Kundschaft über It-Bags und SneakerTaschen und Sneaker sind für die Bindung jüngerer Kunden für viele Luxushäuser unumgänglich geworden. Die Preisspanne wird dem neuen Zielpublikum angepasst, wie eine Studie von Retviews deutlich macht.
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![]( "Zalando launcht Pre-owned im Fashion Store")
Zalando launcht Pre-owned im Fashion StoreÜber Pre-owned können Kunden neuwertige gebrauchte Mode kaufen und eigene pre-owned Stücke bei Zalando gegen eine Gutschrift eintauschen.
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![]( "Gaming et métaverses: les nouveaux horizons virtuels majeurs de la mode et du luxe")
Gaming et métaverses: les nouveaux horizons virtuels majeurs de la mode et du luxe...floute les frontières entre gaming et monde physique A l’instar des filtres vidéos, utilisés à profusion par les millennials mais surtout la genZ, l’univers des jeux vidéos s’est ouvert au plus grand nombre. Une c...
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![]( "Luxe: initiatives et concepts digitaux sont devenus incontournables")
Luxe: initiatives et concepts digitaux sont devenus incontournables...virtuelle de son magasin amiral de Tokyo, avec à la clé une expérience immersive innovante. Le but est de toucher les millennials et la Gen Z, qui représenteront 40% de la clientèle du luxe en 2025. Il s’agit de le...
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![]( "Podcast: Erwan Rambourg et Godfrey Deeny échangent sur le futur du business du luxe")
Podcast: Erwan Rambourg et Godfrey Deeny échangent sur le futur du business du luxe...Godfrey Deeny sur l'importance de connaître ses clients et leurs habitudes, sur comment les marques s'adressent aux millennials chinois ou encore sur le futur des investissements chinois dans la mode et le luxe.Ave...
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![]( "Monnier Frères se lance dans le live shopping")
Monnier Frères se lance dans le live shopping...Implantée en Europe, en Amérique du Nord et en Asie, elle souhaite aussi accélérer auprès de la jeune clientèle, les millennials et la Gen Z, qui représentent 65% du trafic sur son site.L'une des images de la derni...
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![]( "The Bradery affirme ses ambitions avec une première publicité TV")
The Bradery affirme ses ambitions avec une première publicité TV...vente-privée des Petits Hauts leur donne la première impulsion. Le duo a un atout: il sait quelles sont les habitudes des millennials et de génération Z. Ils misent sur Instagram pour s'affirmer. "Nous n'avions pas...
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![]( "La beauté \"durable\", nouveau passage obligé pour les cosmétiques?")
La beauté "durable", nouveau passage obligé pour les cosmétiques?...observe Hervé Navellou, directeur général de L'Oréal France. "Les consommateurs, en particulier la génération Z et les millennials, considèrent déjà la durabilité comme un facteur clé dans leurs décisions d'achat",...
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![]( "Pour la gen Z, \"s'indigner, c'est booster son pouvoir d'influence. Et les marques en ont peur\"")
Pour la gen Z, "s'indigner, c'est booster son pouvoir d'influence. Et les marques en ont peur"...Etats-Unis et en Chine, moins en Europe à cause de la crise. Millennials et Gen Z représentent 180% de la croissance du luxe en prévisions entre aujourd'hui et 2025. Les millennials sont devenus les boss du luxe, l...
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![]( "Abercrombie & Fitch optimiste grâce à la vente en ligne")
Abercrombie & Fitch optimiste grâce à la vente en ligne...pendant les fêtes de fin d’année, grâce à des promotions limitées et un inventaire réduit.Principalement destinée aux millennials, la griffe a conclu des partenariats avec les influenceuses TikTok Charli et Dixie D...
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![]( "Vendre en direct sur les réseaux sociaux fait saliver marques et commerçants")
Vendre en direct sur les réseaux sociaux fait saliver marques et commerçants...Europe, où TikTok et d'autres réseaux sociaux vont devenir de vraies voies de commerce."C'est notamment le cas pour les millennials, dont plus de la moitié de ceux qui achètent en ligne "déclarent utiliser un servi...
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![]( "Juliette has a gun opère une levée de fonds auprès de Cathay Capital")
Juliette has a gun opère une levée de fonds auprès de Cathay Capital...d'offrir le service et l'expérience personnalisée demandés par cette jeune génération de consommateurs que sont les millennials. Cathay Capital est le partenaire idéal pour accompagner notre croissance, soutenir no...
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![]( "Kidswear subscription service Dopple raises $9.8 million in funding")
Kidswear subscription service Dopple raises $9.8 million in funding...and Jack, has made rapid progress over the last two years, boasting 5x year-over-year growth. “Over the past decade, millennials have transformed the apparel industry, decimating the traditional department store re...
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![]( "Luxury: digital initiatives, narratives now essential for the industry")
Luxury: digital initiatives, narratives now essential for the industry...replicated its Tokyo flagship virtually, producing an innovative immersive experience. The goal is to reach out to Millennials and Gen Z consumers, who will account for 40% of luxury consumers by 2025. It’s a quest...
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![]( "Gucci stays relevant thanks to bold on-trend offering")
Gucci stays relevant thanks to bold on-trend offering...that the brand's objective was to strike a balance between 30% new products and 70% carry-over. "Having focused on millennials and Gen Z over the last few years, Gucci will have to reverse the trend in order to rea...
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![]( "Millennials and global consumers push U.S. companies to get political")
Millennials and global consumers push U.S. companies to get political...justice issues,” Rajgopol said.A 2019 study by the Pew Research Center found members of the U.S. generations known as Millennials, born between 1981 and 1996, and Gen Z, born after 1996, share more liberal attitude...
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![]( "Missguided makes returns easier with new inPost service")
Missguided makes returns easier with new inPost service...don’t have access to printers at home to print these labels, including as many as 44% of digitally native Gen Z and Millennials. Lots of consumers probably printed returns labels at work pre-pandemic, but with work...
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![]( "Podcast: Erwan Rambourg talks to Godfrey Deeny about \"The Future of Luxury Business\"")
Podcast: Erwan Rambourg talks to Godfrey Deeny about "The Future of Luxury Business"...the importance of knowing your customers and their habits, and about the ways in which brands are targeting Chinese millennials, as well as the future of Chinese investments in the fashion and luxury industries. Wi...
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![]( "Cleaning up: UK lockdown sees soap sales doubling - report")
Cleaning up: UK lockdown sees soap sales doubling - report...t users have applied them less frequently since the Covid-19 outbreak. Just under half (45%) of Gen Zs and 40% of Millennials are using deodorant/antiperspirant less frequently.On deodorant usage, Greenslade added:...
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![]( "Inside Gen Z buying behaviour")
Inside Gen Z buying behaviour...extremely powerful in the US and China, less so in Europe because of the crisis. Millennials and Gen Z account for 180% of growth in luxury between now and 2025. Millennials have become the bosses of luxury, the to...
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![]( "Americans take to 'buy now, pay later' shopping during pandemic, but can they afford it?")
Americans take to 'buy now, pay later' shopping during pandemic, but can they afford it?...tripled in the July-September quarter from a year earlier.Over half of Afterpay's customers in the United States are millennials, aged 25 to 40 years-old, it said.BNPL models vary, with some companies earning most ...
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![]( "China and digital strength are key for SMCP despite wider sales fall")
China and digital strength are key for SMCP despite wider sales fall...made “solid progress towards our digital roadmap with the launch of new omnichannel services and in our approach to millennials, particularly in China”.
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![]( "Llega High Spirits, la apuesta de Springfield junto a María Pombo")
Llega High Spirits, la apuesta de Springfield junto a María Pombo...marca FNW: ¿A quién se dirige High Spirits? ¿Cuál es el target de la marca?RT: A un público amplio, principalmente millennials y Generación Z, de 18 a 35 años. Es un público masivo en el entorno digital. Nos dirigi...
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![]( "Las iniciativas y los conceptos digitales se han vuelto imprescindibles en el sector del lujo")
Las iniciativas y los conceptos digitales se han vuelto imprescindibles en el sector del lujo...su flagship store de Tokio, dando como resultado una experiencia inmersiva innovadora. El objetivo es llegar a los millennials y a la Generación Z, que representarán el 40 % de los clientes de lujo en 2025. Es cues...
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![]( "El lujo francés sale a la reconquista del mercado internacional")
El lujo francés sale a la reconquista del mercado internacional...América del Norte, la situación comienza a estabilizarse con las vacunas, que ya cubren al 20 % de la población. "Los Millennials y la Generación Z son los principales objetivos que deben alcanzar las marcas. De he...
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![]( "Podcast: Erwan Rambourg y Godfrey Deeny hablan sobre el futuro del negocio del lujo")
Podcast: Erwan Rambourg y Godfrey Deeny hablan sobre el futuro del negocio del lujo...Godfrey Deeny sobre la importancia de conocer a sus clientes y sus hábitos, sobre cómo se dirigen las marcas a los millennials chinos o incluso sobre el futuro de las inversiones chinas en moda y lujo.Con sus newsl...
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![]( "La cosmética sostenible gana un mayor posicionamiento")
La cosmética sostenible gana un mayor posicionamiento...observó Hervé Navellou, director ejecutivo de L'Oréal France.“Los consumidores, en particular la Generación Z y los millennials, ya consideran la sostenibilidad como un factor clave en sus decisiones de compra”, af...
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![]( "Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online")
Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online...temporada navideña, gracias a promociones limitadas y un inventario reducido.Dirigida principalmente a adolescentes y millennials, la marca se asoció con los influencers de TikTok Charli y Dixie D'Amelio y aumentó ...
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![]( "Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia")
Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia...los dispositivos móviles”.Esto vendrá con un enfoque renovado en los consumidores más jóvenes, como la Gen Z y los millennials, así como en ropa informal en varias categorías de productos.La compañía dijo que la in...
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![]( "Arket, de H&M, lanza el alquiler de ropa infantil")
Arket, de H&M, lanza el alquiler de ropa infantil...reutilización y el reuso" a medida que la sostenibilidad se convierte cada vez más en una prioridad para los padres millennials. La compañía comenzará a ofrecer productos de su colección infantil en alquiler a fin...
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![]( "Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas")
Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas...momento marcado por la pandemia."Ahora es indispensable para comunicarse con los consumidores y especialmente con los millennials, hoy los principales usuarios del mundo de la moda", explicó Tajani a la prensa.Entr...
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![]( "Juliette has a gun incorpora al fondo de inversión Cathay Capital a su capital")
Juliette has a gun incorpora al fondo de inversión Cathay Capital a su capital...omnicanal para ofrecer el servicio y la experiencia personalizada que demanda esta joven generación de consumidores millennials. Cathay Capital es el socio ideal para acompañar nuestro crecimiento, respaldar nuestr...
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![]( "Lena Dunham, da 'Girls' a stilista di moda")
Lena Dunham, da 'Girls' a stilista di moda...ricorrenti problemi medici ed emotivi. Oggi, però, la Dunham, che a 23 anni è diventata famosa con la saga in chiave Millennials di quattro amiche nella New York post-recessione, si è decisa a dichiarare una tregua...
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![]( "Lusso: iniziative e concept digitali sono diventati imprescindibili")
Lusso: iniziative e concept digitali sono diventati imprescindibili...replica virtuale del suo flagship di Tokyo, aggiungendovi un’esperienza immersiva innovativa. Lo scopo è interessare i millennials e la Gen Z, che rappresenteranno il 40% della clientela del lusso nel 2025. Si trat...
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![]( "Gucci rimane attraente grazie ad un'offerta audace e di tendenza")
Gucci rimane attraente grazie ad un'offerta audace e di tendenza...un equilibrio fra il 30% di prodotti nuovi e il 70% di carry-over. “Dopo aver posto l’enfasi negli ultimi anni sui Millennials e la Gen Z, Gucci dovà infatti invertire la tendenza per interessare più clienti tradiz...
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![]( "Abercrombie & Fitch ottimista grazie alle vendite online")
Abercrombie & Fitch ottimista grazie alle vendite online...durante le feste di fine anno, grazie a promozioni limitate e ad un inventario ridotto. Rivolta principalmente ai millennials, la griffe ha siglato partnership con le influencer su TikTok Charli e Dixie D’Amelio e ...
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![]( "Nomisma: il coronavirus ha accelerato la digitalizzazione del fashion italiano")
Nomisma: il coronavirus ha accelerato la digitalizzazione del fashion italiano...con l’acquisto. Il web è inoltre il luogo in cui i più giovani prendono maggiormente ispirazione: il 27% dei Young Millennials e degli appartenenti alla generazioneZ crea il proprio stile ispirandosi agli influence...
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![]( "Il lusso ringiovanisce l’età dei suoi clienti a colpi di borse trendy e sneaker")
Il lusso ringiovanisce l’età dei suoi clienti a colpi di borse trendy e sneaker...che però non scoraggia i clienti. Prada, Saint Laurent e Gucci, che hanno sempre più nel mirino la Generazione Z e i Millennials, sono nettamente meno cari. Resta da gestire per i brand il problema della coerenza d...
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![]( "Trasformazione digitale: nuovi brand aprono e-commerce o showroom virtuali")
Trasformazione digitale: nuovi brand aprono e-commerce o showroom virtuali...editoriale “Duvetica Crew”, raccolta di immagini di ambassador ed influencer, e la sezione “Let’s Play”, dedicata ai millennials con GIF scaricabili. Nato nel 2004 a Mogliano Veneto (TV), Duvetica aveva sperimentat...
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![]( "Con mascherina niente rossetto, cosmesi nel 2020 perde l'11,6%")
Con mascherina niente rossetto, cosmesi nel 2020 perde l'11,6%...aziende nostrane, il Made in Italy sta acquistando crescente valore come garanzia di qualità e sicurezza anche presso i millennials (+22% vs 2019) e la Gen Z (+39% vs 2019).Gianluca Toniolo, AD Lvmh P&C Italia e Gl...
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![]( "La moda Made in Italy del futuro? Sostenibile, di qualità, accessibile e integrata")
La moda Made in Italy del futuro? Sostenibile, di qualità, accessibile e integrata...ecosostenibilità.Luca De Albertis, Pixdata Gli utenti di riferimento appartengono alla generazione Z (35,7%) e ai millennials (32,1%). Essi sono caratterizzati da apertura mentale e predisposizione al cambiamento ...
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![]( "Hugo Boss pronto ad aggiudicarsi i servizi di Daniel Grieder")
Hugo Boss pronto ad aggiudicarsi i servizi di Daniel Grieder...diversi miliardi di euro di fatturato e che con Tommy Hilfiger ha saputo soddisfare le esigenze e comunicare con i millennials. Un aspetto molto importante, visto che Hugo Boss intende far decollare il brand Hugo, ...
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![]( "千禧一代消费习惯和老一代不同吗？美联储最新报告显示：美国年轻人只是比老一代更穷了而已！")
千禧一代消费习惯和老一代不同吗？美联储最新报告显示：美国年轻人只是比老一代更穷了而已！...一直以来，美国人都认为千禧一代（1981~1997年出生的年轻人）消费行为发生重大转变，直接扼杀了包括出租车、信用卡、奶酪在内的多个传统行业。然而，美国联邦储备委员会（the Federal Reserve）近日公布的一项名为《Are Millennials Different?（千禧一代真的和老一代不同吗？）》的研究报告称，在考虑到年龄和人口特征等因素的基础上，千禧一代的消费偏好与X 世代（1965~1980年出生的人）和...
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![]( "“千禧一代”及“Z世代”已成为可持续发展消费及投资先锋，普华永道发布2018版《千禧一代与Z世代对比观察报告》")
“千禧一代”及“Z世代”已成为可持续发展消费及投资先锋，普华永道发布2018版《千禧一代与Z世代对比观察报告》...“绿色“时尚的践行者和守护者。在10月16日举办的 Milano Fashion Global Summit 米兰全球时尚峰会期间，知名咨询机构 PwC 普华永道发布了2018年也即总第三版的“Osservatorio PwC Millennials vs Generation Z”《千禧一代与Z世代对比观察报告》。报告揭示了一系列千禧一代与Z世代的消费习惯：约有1/6的人认为产品质量是他们决定购买服装和配饰的先决条件，而约...
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![]( "深耕潮流文化13年的YOHO! 宣布完成2500万美元E+轮融资，周大福常务董事郑志刚旗下基金领投")
深耕潮流文化13年的YOHO! 宣布完成2500万美元E+轮融资，周大福常务董事郑志刚旗下基金领投...甲级写字楼网络K11 Atelier；奢华服务式酒店住宅；开放式教育平台K11 Kulture Academy；以自然及美艺为主题的革新零售空间K11 Natural；利用崭新科技推动的顾问及市场调查机构K11 Chinese Millennials Taskforce；以及首间扶植中国艺术家及策展人的非牟利机构K11 Art Foundation。集团预计2023年，K11品牌的足迹将遍布大中华地区的九个城市。关于C Ve...
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![]( "智能化、沉浸式、全品类，丝芙兰亚洲首家概念店落户上海，它会成为美妆零售的新未来吗？")
智能化、沉浸式、全品类，丝芙兰亚洲首家概念店落户上海，它会成为美妆零售的新未来吗？...是丝芙兰为应对中国消费者消费需求和消费习惯不断变化的重要举措。当下，新一代消费者更加理性和独立，他们在门店更偏向于自行挑选产品，这是因为美妆博主和 KOL的美妆教程已经让消费者提前在线上完成了“妆前教育”。《Targeting Millennials in Beauty Innovation Report 2017（针对千禧一代的2017年美妆创新报告）》显示，63%的千禧一代表示，对于博主/用户评论和品牌自身宣传，他们更愿...
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![]( "Launchmetrics最新报告：美妆业背后的营销影响力价值 55.56%来自KOL，仅19.43%来自媒体")
Launchmetrics最新报告：美妆业背后的营销影响力价值 55.56%来自KOL，仅19.43%来自媒体...倍。这样的人口比例变化导致如今很多品牌开始将千禧一代消费者视为品牌战略核心目标群体。这些年轻消费群体与传统的老一代消费者不同，他们很少通过电视购物，其购物决策更多的是受到社交媒体上意见领袖的推荐的影响。根据《Targeting Millennials in Beauty Innovation Report 2017（针对千禧一代的2017年美妆创新报告）》显示，63%的千禧一代表示，面对博主/用户评论和品牌自身宣传时，他们更...
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![]( "Dolce&Gabbana创始人表示：想学习与“千禧一代”对话沟通")
Dolce&Gabbana创始人表示：想学习与“千禧一代”对话沟通...的“千禧一代”与其他同龄人有什么不同之处吗？Domenico Dolce 和 Stefano Gabbana：他们很年轻，尽管有着令人瞩目的姓氏但归根结底他们都还是年轻人，可以算是新一代的皇室贵族。如今他们被称为“千禧一代”（ Millennials ），我们这代人在年轻时则被称为是 Paninari （帕尼尼的孩子，20世纪 70至 80年代生于意大利的时尚追随者）。所谓的“千禧一代”的说法是 4年前那些美妆公司为了寻找新...
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![]( "结实耐用也时尚！百年工装品牌 Carhartt 传递“努力工作”的美国价值观")
结实耐用也时尚！百年工装品牌 Carhartt 传递“努力工作”的美国价值观...5万美元发展为年销售额 16亿美元的行业领头羊。2014年，L.L. Bean 经典产品 Bean Boot 创造了 45万双的销售记录。专注于千禧一代的市场研究的 FutureCast 公司总裁、《Marketing to Millennials》作者 Jeff Fromm 评价L.L. Bean这个老牌“因为实用而很酷”，赢得了众多年轻消费者。除专业户外品牌以外， J. Crew 这样的时尚品牌也有了自己的工装支线 W...
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![]( "奢侈品牌目前的最大担忧是什么？")
奢侈品牌目前的最大担忧是什么？...在不知不觉中已发生令人惊讶的变革，千禧一代正逐渐成为新的时尚消费主力军，如果奢侈品牌现在忽视这一人群的存在，将来也很难再引起该人群关注，进而错失市场甚至品牌被边缘化。 千禧一代，指的是1983年至2000年期间出生的群体，英文是Millennials，同义词Y一代，这代人的成长和互联网和智能手机高速发展时期相吻合。有分析指出，全球最富有人口规模逐渐年轻化，这一代人的消费能力正在快速膨胀，品牌数字化的程度成为了能否吸引他们购买...
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![]( "这份报告说，中国年轻人热爱买买买，还不是因为有爸妈撑腰")
这份报告说，中国年轻人热爱买买买，还不是因为有爸妈撑腰...总部位于洛杉矶的商业地产服务和投资公司世邦魏理仕（CBRE）最近发布了一份名为“Aisa Pacific Millennials: Shapping the Future of Real Estate”的报告，结论可能会让一些年轻人感到尴尬无奈，同时又令零售商们喜笑颜开：因为住房成本过高，大部分中国年轻人还跟自己的父母住在一起。这意味着，在住房上节省下来的钱可能越来越多地流向购物和娱乐。这份报告调查了全球 13000 名年龄...
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![]( "千禧一代为何爱上老式粗苯的“丑鞋”？实用即新潮！")
千禧一代为何爱上老式粗苯的“丑鞋”？实用即新潮！...日益关注，认为鞋子不仅要展示个性，还要能解决实际需求。”而据 Dorsey 透露，公司的初步研究显示， 00后甚至比千禧一代更追求实用性。专注于千禧一代的市场研究的 FutureCast 公司总裁、《Marketing to Millennials》作者 Jeff Fromm 表示：实用性是千禧一代的关键词。他说主要有两个驱动因素：“部分实用性品牌在设计和功能方面很强大；这些品牌中的许多产品不仅质量好，还够独特。”这些特性...
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![]( "Snapchat forecasts $1 billion ad revenues for next year")
Snapchat forecasts $1 billion ad revenues for next year...dollars in ad revenues in the coming year. “Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses,” ...
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![]( "Report: Global online beauty and personal care market to soar")
Report: Global online beauty and personal care market to soar... segment are tech-savvy, price-sensitive, and prefer shopping online. It has been noted that almost 41 percent of millennials visit physical stores to appraise merchandise they want to later purchase online at a lo...
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![]( "Korean cosmetics shine in China, draw investors")
Korean cosmetics shine in China, draw investors...short product development cycle - a "fast beauty" approach that is increasingly popular among Chinese and other Asian millennials, gaining exposure in the United States and Europe, and attracting high-profile forei...
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![]( "Alibaba's Taobao Maker Festival highlights platform benefits to entrepreneurs")
Alibaba's Taobao Maker Festival highlights platform benefits to entrepreneurs...release it is putting a particular focus on China’s young generation, because it is the most active group on Taobao.“Millennials are the driving force behind Taobao Marketplace, with 70 percent of buyers in their 2...
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![]( "Menswear Milan offers cool fashion and comfort for Millennials")
Menswear Milan offers cool fashion and comfort for MillennialsMen’s Fashion Week in Milan wrapped up June 21 with positive results, despite the many defections from its schedule. The clothes on view were diverse and of exceptional quality, with designers focusing on comfort and ...
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![]( "Prada looking to dress Millennials")
Prada looking to dress MillennialsFor next summer Miuccia Prada is proposing a super sporty wardrobe, fit for travellers of the new millennium, a tongue-in-cheek reinterpretation of the label's design codes.
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![]( "Cue Connect study creates 5 millennial retail shopping profiles")
Cue Connect study creates 5 millennial retail shopping profiles...Millennials, or Gen Y, account for 80 million consumers. They currently spend an estimated $600 billion on retail purchases, and are on track to reach $1.4 trillion by 2020.
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![]( "Condé Nast partners with Gucci for film series")
Condé Nast partners with Gucci for film series...and CEO, commented, “Digital narrative – whether through film, social media or native journalism – is the way that Millennials in particular like to be engaged today. Consequently, this type of innovative approach ...
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![]( "Diamonds are real and rare as well as forever, producers say")
Diamonds are real and rare as well as forever, producers say...said in a statement. "The opportunity exists for diamonds to represent the rare, precious and real connections that millennials crave."Challenges for the diamond industry have included competition from synthetic di...
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![]( "Luxury brands struggle to attract Internet generation")
Luxury brands struggle to attract Internet generation...Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their markets slowing as young, skeptical consumers force them to rethink strategies.
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![]( "Впервые на выставке Collection Premiere Moscow будет представлена экспозиция Modest Fashion")
Впервые на выставке Collection Premiere Moscow будет представлена экспозиция Modest Fashion...стремительно набирающий обороты тренд в моде и бизнесе, продвигаемый преимущественно так называемым поколением М (Muslim Millennials), завоевывает все большую аудиторию, выйдя за рамки религиозных, культурных, обще...
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![]( "Исследование об особенностях поведения клиентов-«миллениалов»")
Исследование об особенностях поведения клиентов-«миллениалов»...Согласно исследованию консультационного агенства в ритейле Demandware под названием «Reaching Millennials: attraction and influencer», поколение миллениалов продолжает удивлять наблюдателей, потому что оно все боль...
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![]( "米原康正とプランティカによる展覧会が青山で開催、ミルクフェドとのコラボTシャツを先行発売")
米原康正とプランティカによる展覧会が青山で開催、ミルクフェドとのコラボTシャツを先行発売... アーティストの米原康正とフラワーアートユニット「プランティカ」による展覧会「Flower Children - "The Millennials"」が、青山のボタニカルショップ スプーンビルで開催される。
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![]( "「ドルチェ＆ガッバーナ」、ミレニアルズにフォーカスした書籍を発売")
「ドルチェ＆ガッバーナ」、ミレニアルズにフォーカスした書籍を発売... ラグジュアリーブランドが軒並みミレニアルズ世代に注目するなか、「ドルチェ＆ガッバーナ」は、新しい書籍『Millennials, The New Renaissance』を発売した。
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![]( "コムアイや奈良裕也も、ドルガバがミレニアルズにフィーチャーした本を発売")
コムアイや奈良裕也も、ドルガバがミレニアルズにフィーチャーした本を発売...ミレニアルズ ニュー ルネッサンス（Dolce&Gabbana Generation Millennials The New Renaissance）」を11月14日にAmazonで発売する。Dolce&Gabbana Generation Millennials The New Renaissance ドルチェ＆ガッバーナは、10月4日に新宿伊勢丹で「ミレニアルズ ドルチェ＆ガッバーナ東京（Millennials Dolce&Gabbana Tokyo）」を開催するなど、"未来を象徴す
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![]( "ドルチェ＆ガッバーナが日本のミレニアルズ100人を起用、閉店後の伊勢丹で初のショー")
ドルチェ＆ガッバーナが日本のミレニアルズ100人を起用、閉店後の伊勢丹で初のショー... 「ドルチェ＆ガッバーナ（Dolce & Gabbana）」がミレニアルズ向けの日本限定コレクションの発売を記念し、総勢101人のモデルを起用したファッションショー「ミレニアルズ ドルチェ＆ガッバーナ東京（Millennials Dolce&Gabbana Tokyo）」を閉店後の伊勢丹新宿店で開催した。ブランドおよび伊勢丹にとって、営業時間外の店内で開催する大規模なファッションショーは初の試みとなった。新宿伊勢丹で行われた...
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![]( "ミレニアル世代が提案するホテル×コワーキングスペース「ザ・ミレニアルズ」京都に開業")
ミレニアル世代が提案するホテル×コワーキングスペース「ザ・ミレニアルズ」京都に開業... グローバルエージェンツが、7月14日に開業する宿泊施設「ザ・ミレニアルズ（The Millennials）」の内部を公開した。キッチンやダイニングスペースといった共用スペースを充実させたほか、コワーキングスペース「アンドワーク（Andwork）」を併設。従来のビジネスホテルやカプセルホテルなどの宿泊特化型とは反し、ミレニアル世代が"敢えて泊まりたくなる"ライフスタイル施設に仕上げたという。 同社のライフスタイルホテル事...
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![]( "Gucci permanece atrativa com oferta arrojada e na moda")
Gucci permanece atrativa com oferta arrojada e na moda...objetivo era alcançar um equilíbrio entre 30% de novos produtos e 70% de sobras. "Depois de se ter concentrado nos Millennials e na Gen Z nos últimos anos, a Gucci terá de fato de inverter a tendência para atingir ...
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![]( "Semana da Moda de Milão começa na sexta-feira com edição inovadora e 39 marcas")
Semana da Moda de Milão começa na sexta-feira com edição inovadora e 39 marcas...s do momento, marcado pela pandemia.“Agora é fundamental se comunicar com os consumidores e principalmente com os millennials, que são os principais consumidores de moda atualmente”, explicou Tajani à imprensa. Os ...
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![]( "Marcas de luxo rejuvenescem clientela graças às bolsas e sneakers")
Marcas de luxo rejuvenescem clientela graças às bolsas e sneakers... não desencorajando assim os clientes. Os da Prada, Saint Laurent e Gucci, que visam cada vez mais a Geração Z e os millennials, são significativamente mais baratos.Resta, para as marcas, gerir o problema da coerên...
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![]( "Mercado de segunda mão atrai cada vez mais consumidores")
Mercado de segunda mão atrai cada vez mais consumidores... que vendem as suas roupas para poder comprar roupas novas de segunda mão com bastante frequência, mas também os "millennials trendy" que são muito ativos nas interacções sociais, e também revendem para adquirir no...
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![]( "Luxo de segunda mão experimenta aumento nas vendas de alto valor durante a pandemia")
Luxo de segunda mão experimenta aumento nas vendas de alto valor durante a pandemia...consignatários desde o início da pandemia, sendo 37% dos recém-chegados durante o segundo trimestre da Geração Z ou Millennials. Na revenda de vestuário urbano, a Balenciaga foi a marca mais popular "Um aspecto pos...
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![]( "Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler")
Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler...A Zalando conta com a maior base de clientes da Geração Z e millennials de toda a Europa, pelo que aposta nas suas compras de luxo na plataforma a médio prazo.
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![]( "Coach impulsiona a Tapestry no trimestre de festas mas coronavírus ameaça resultados")
Coach impulsiona a Tapestry no trimestre de festas mas coronavírus ameaça resultados...coleção de bolsas e carteiras com o tema "Guerra nas Estrelas".Para manter os compradores em loja, especialmente os millennials e a geração Z, a marca também recorreu ao ator Michael B. Jordan para criar uma linha ...
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![]( "Lancôme abre flagship na Champs-Elysées em Paris")
Lancôme abre flagship na Champs-Elysées em Paris...fundada em 1935 espera crescer ainda mais graças à nova fragrância feminina Idôle, lançada em julho e voltada para os millennials.
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![]( "Kipling vai lançar malas rígidas e leves no próximo ano")
Kipling vai lançar malas rígidas e leves no próximo ano...serão lançadas em janeiro.Esta novidade é mais um indício de que a Kipling está se reinventando e quer atingir os millennials. A iniciativa RentyourKipling, lançada em setembro, mostra esse foco. Ela fornece um ser...
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![]( "Estée Lauder adquire empresa coreana de skincare Dr. Jart+")
Estée Lauder adquire empresa coreana de skincare Dr. Jart+...até atingir vendas de mais de 500 milhões de dólares este ano, impulsionada por um número de dedicados seguidores millennials na Ásia e nos Estados Unidos. A marca beneficia de uma rápida capacidade de lançamento n...
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![]( "Las iniciativas y los conceptos digitales se han vuelto imprescindibles en el sector del lujo")
Las iniciativas y los conceptos digitales se han vuelto imprescindibles en el sector del lujo...su flagship store de Tokio, dando como resultado una experiencia inmersiva innovadora. El objetivo es llegar a los millennials y a la Generación Z, que representarán el 40 % de los clientes de lujo en 2025. Es cues...
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![]( "El lujo francés sale a la reconquista del mercado internacional")
El lujo francés sale a la reconquista del mercado internacional...América del Norte, la situación comienza a estabilizarse con las vacunas, que ya cubren al 20 % de la población. "Los Millennials y la Generación Z son los principales objetivos que deben alcanzar las marcas. De he...
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![]( "Podcast: Erwan Rambourg y Godfrey Deeny hablan sobre el futuro del negocio del lujo")
Podcast: Erwan Rambourg y Godfrey Deeny hablan sobre el futuro del negocio del lujo...Godfrey Deeny sobre la importancia de conocer a sus clientes y sus hábitos, sobre cómo se dirigen las marcas a los millennials chinos o incluso sobre el futuro de las inversiones chinas en moda y lujo.Con sus newsl...
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![]( "La cosmética sostenible gana un mayor posicionamiento")
La cosmética sostenible gana un mayor posicionamiento...observó Hervé Navellou, director ejecutivo de L'Oréal France.“Los consumidores, en particular la Generación Z y los millennials, ya consideran la sostenibilidad como un factor clave en sus decisiones de compra”, af...
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![]( "Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online")
Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online...temporada navideña, gracias a promociones limitadas y un inventario reducido.Dirigida principalmente a adolescentes y millennials, la marca se asoció con los influencers de TikTok Charli y Dixie D'Amelio y aumentó ...
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![]( "Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia")
Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia...los dispositivos móviles”.Esto vendrá con un enfoque renovado en los consumidores más jóvenes, como la Gen Z y los millennials, así como en ropa informal en varias categorías de productos.La compañía dijo que la in...
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![]( "Pánuco pone broche a la segunda jornada de Intermoda 74")
Pánuco pone broche a la segunda jornada de Intermoda 74...los datos que arrojó la presentación de Prado fue sobre el gasto en el e-commerce, específicamente por parte de los "millennials", que invierten online hasta 1066 pesos al mes en promedio. Sin embargo, este gasto e...
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![]( "Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas")
Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas...momento marcado por la pandemia."Ahora es indispensable para comunicarse con los consumidores y especialmente con los millennials, hoy los principales usuarios del mundo de la moda", explicó Tajani a la prensa.Entr...
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![]( "El sector del lujo casi se duplica en China en 2020")
El sector del lujo casi se duplica en China en 2020...continental se ha recuperado después de los cierres gracias a cuatro motores: una mayor repatriación, los compradores millennials y de la Gen Z, la continua digitalización y las tiendas libres de impuestos de Haina...
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![]( "El lujo se enfrenta a la disruptiva nueva generación de consumidores")
El lujo se enfrenta a la disruptiva nueva generación de consumidores... obligaría a la industria a cambiar profundamente sus estrategias comerciales en los próximos años. De hecho, los millennials y los menores de 25 años adquirirán un rol predominante para 2025, estimado entre el 65 ...
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![]( "Gucci permanece atraente com oferta arrojada e na moda")
Gucci permanece atraente com oferta arrojada e na moda...objetivo era alcançar um equilíbrio entre 30% de novos produtos e 70% de sobras. "Depois de se ter concentrado nos Millennials e na Gen Z nos últimos anos, a Gucci terá de facto de inverter a tendência para atingir...
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![]( "Milano Fashion Week Men's: uma edição inovadora com 39 marcas")
Milano Fashion Week Men's: uma edição inovadora com 39 marcas...particulares do momento marcado pela pandemia.“Agora é fundamental comunicar com os consumidores e principalmente com os millennials, que são os principais consumidores de moda atualmente”, disse ainda Tajani à imp...
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![]( "Marcas de luxo rejuvenescem clientela à custa de bolsas e sneakers")
Marcas de luxo rejuvenescem clientela à custa de bolsas e sneakers...Balenciaga, não desencorajando assim os clientes. Prada, Saint Laurent e Gucci, que visam cada vez mais a Geração Z e os millennials, são significativamente mais baratos.Resta, para as marcas, gerir o problema da c...
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![]( "Consumidores em mutação")
Consumidores em mutação...Collaborative Fund, numa entrevista em abril à CNBC.Os Millennials deverão, por isso, continuar a reduzir o consumo. Segundo um estudo de março da app de finanças pessoais Tally, 59% dos Millennials admitiram que tinham tomado ou...
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![]( "Luxo em segunda mão experimenta aumento nas vendas de alto valor durante a pandemia")
Luxo em segunda mão experimenta aumento nas vendas de alto valor durante a pandemia...envolver-se na economia circular", disse Rati Levesque, COO e chefe de marketing da plataforma The RealReal."Geração Z, Millennials e Men são as novas estrelas das marcas de luxo, e as marcas que se ligam ao que qu...
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![]( "Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler")
Zalando aposta na moda de alta gama com Moschino, Alberta Ferretti e Proenza Schouler...A Zalando conta com a maior base de clientes da Geração Z e millennials de toda a Europa, pelo que aposta nas suas compras de luxo na plataforma a médio prazo.
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![]( "Coach impulsiona Tapestry no trimestre de festas, mas coronavírus ameaça resultados")
Coach impulsiona Tapestry no trimestre de festas, mas coronavírus ameaça resultados...coleção de bolsas e carteiras com o tema "Guerra nas Estrelas".Para manter os compradores em loja, especialmente os millennials e a geração Z, a marca também recorreu ao ator Michael B. Jordan para criar uma linha ...
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![]( "Lancôme abre flagship nos Champs-Elysées em Paris")
Lancôme abre flagship nos Champs-Elysées em Paris...fundada em 1935 espera crescer ainda mais graças à nova fragrância feminina Idôle, lançada em julho e pensada para os millennials.
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![]( "Kipling vai lançar malas rígidas e leves no próximo ano")
Kipling vai lançar malas rígidas e leves no próximo ano...serão lançadas em janeiro.Esta novidade é mais um indício de que a Kipling está a reinventar-se e quer atingir os millennials. A iniciativa RentyourKipling, lançada em setembro, mostra esse foco. Esta fornece um se...
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![]( "Estée Lauder adquire empresa coreana de skincare Dr. Jart+")
Estée Lauder adquire empresa coreana de skincare Dr. Jart+...até atingir vendas de mais de 500 milhões de dólares este ano, impulsionada por um número de dedicados seguidores millennials na Ásia e nos Estados Unidos. A marca beneficia de uma rápida capacidade de lançamento n...
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![]( "Luxury: digital initiatives, narratives now essential for the industry")
Luxury: digital initiatives, narratives now essential for the industry...replicated its Tokyo flagship virtually, producing an innovative immersive experience. The goal is to reach out to Millennials and Gen Z consumers, who will account for 40% of luxury consumers by 2025. It’s a quest...
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![]( "Gucci stays relevant thanks to bold on-trend offering")
Gucci stays relevant thanks to bold on-trend offering...that the brand's objective was to strike a balance between 30% new products and 70% carry-over. "Having focused on millennials and Gen Z over the last few years, Gucci will have to reverse the trend in order to rea...
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![]( "Missguided makes returns easier with new inPost service")
Missguided makes returns easier with new inPost service...don’t have access to printers at home to print these labels, including as many as 44% of digitally native Gen Z and Millennials. Lots of consumers probably printed returns labels at work pre-pandemic, but with work...
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![]( "Podcast: Erwan Rambourg talks to Godfrey Deeny about \"The Future of Luxury Business\"")
Podcast: Erwan Rambourg talks to Godfrey Deeny about "The Future of Luxury Business"...the importance of knowing your customers and their habits, and about the ways in which brands are targeting Chinese millennials, as well as the future of Chinese investments in the fashion and luxury industries. Wi...
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![]( "Cleaning up: UK lockdown sees soap sales doubling - report")
Cleaning up: UK lockdown sees soap sales doubling - report...t users have applied them less frequently since the Covid-19 outbreak. Just under half (45%) of Gen Zs and 40% of Millennials are using deodorant/antiperspirant less frequently.On deodorant usage, Greenslade added:...
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![]( "Inside Gen Z buying behaviour")
Inside Gen Z buying behaviour...extremely powerful in the US and China, less so in Europe because of the crisis. Millennials and Gen Z account for 180% of growth in luxury between now and 2025. Millennials have become the bosses of luxury, the to...
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![]( "China and digital strength are key for SMCP despite wider sales fall")
China and digital strength are key for SMCP despite wider sales fall...made “solid progress towards our digital roadmap with the launch of new omnichannel services and in our approach to millennials, particularly in China”.
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![]( "'Myth busting' Klarna campaign champions consumer protection")
'Myth busting' Klarna campaign champions consumer protection...taken to highlight the need to better protect consumers with an out-of-home campaign that targets its core audience — Millennials to Gen Xers — to challenge common stereotypes. Championing consumers who are managi...
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![]( "Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus")
Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus...applying a full mobile-first approach”.And this will come with a renewed focus on younger consumers, such as Gen Z and Millennials, as well as on casualwear across various product categories. The company said that ...
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![]( "Juliette Has a Gun sells minority stake to Cathay Capital")
Juliette Has a Gun sells minority stake to Cathay Capital...us to adopt an omni-channel marketing strategy in order to offer the service and personalised experience sought by Millennials and the younger generations of consumers. Cathay Capital is the ideal partner to bolste...
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![]( "Kidswear subscription service Dopple raises $9.8 million in funding")
Kidswear subscription service Dopple raises $9.8 million in funding...and Jack, has made rapid progress over the last two years, boasting 5x year-over-year growth. “Over the past decade, millennials have transformed the apparel industry, decimating the traditional department store re...
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![]( "Luxury: digital initiatives, narratives now essential for the industry")
Luxury: digital initiatives, narratives now essential for the industry...replicated its Tokyo flagship virtually, producing an innovative immersive experience. The goal is to reach out to Millennials and Gen Z consumers, who will account for 40% of luxury consumers by 2025. It’s a quest...
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![]( "Gucci stays relevant thanks to bold on-trend offering")
Gucci stays relevant thanks to bold on-trend offering...that the brand's objective was to strike a balance between 30% new products and 70% carry-over. "Having focused on millennials and Gen Z over the last few years, Gucci will have to reverse the trend in order to rea...
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![]( "Millennials and global consumers push U.S. companies to get political")
Millennials and global consumers push U.S. companies to get political...justice issues,” Rajgopol said.A 2019 study by the Pew Research Center found members of the U.S. generations known as Millennials, born between 1981 and 1996, and Gen Z, born after 1996, share more liberal attitude...
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![]( "Podcast: Erwan Rambourg talks to Godfrey Deeny about \"The Future of Luxury Business\"")
Podcast: Erwan Rambourg talks to Godfrey Deeny about "The Future of Luxury Business"...the importance of knowing your customers and their habits, and about the ways in which brands are targeting Chinese millennials, as well as the future of Chinese investments in the fashion and luxury industries. Wi...
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![]( "Inside Gen Z buying behaviour")
Inside Gen Z buying behaviour...extremely powerful in the US and China, less so in Europe because of the crisis. Millennials and Gen Z account for 180% of growth in luxury between now and 2025. Millennials have become the bosses of luxury, the to...
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![]( "Americans take to 'buy now, pay later' shopping during pandemic, but can they afford it?")
Americans take to 'buy now, pay later' shopping during pandemic, but can they afford it?...tripled in the July-September quarter from a year earlier.Over half of Afterpay's customers in the United States are millennials, aged 25 to 40 years-old, it said.BNPL models vary, with some companies earning most ...
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![]( "China and digital strength are key for SMCP despite wider sales fall")
China and digital strength are key for SMCP despite wider sales fall...made “solid progress towards our digital roadmap with the launch of new omnichannel services and in our approach to millennials, particularly in China”.
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![]( "Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus")
Hugo Boss new sales chief starts, is key for digital, casualisation and youth focus...applying a full mobile-first approach”.And this will come with a renewed focus on younger consumers, such as Gen Z and Millennials, as well as on casualwear across various product categories. The company said that ...
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![]( "JD Sports 'links with' Authentic Brands on Topshop bid")
JD Sports 'links with' Authentic Brands on Topshop bid...its slightly older customer base means it may struggle to reinstate Topshop’s front-of-mind appeal among Gen Z and millennials,” she said. She also thinks that a JD-ABG bid would be the best news for physical retai...
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![]( "St Botanica launches digital campaign with Bollywood actors, aims to double business by 2022")
St Botanica launches digital campaign with Bollywood actors, aims to double business by 2022...campaign with Bollywood actors With these digital campaigns, St Botanica plans to strengthen its presence amongst millennials in the Indian market. The brand aims to double its business by the next financial year. ...
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![]( "Sugar Cosmetics launches exclusive merchandise line")
Sugar Cosmetics launches exclusive merchandise line...store and shopping app, the brand announced in a press release on Thursday. The youth-centred brand, which targets millennials and Gen-Z, also recently launched a licensed Wonder Woman makeup line. “Sugar Cosmeti...
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![]( "Lotus Organics names Dia Mirza as its brand ambassador")
Lotus Organics names Dia Mirza as its brand ambassador...with the brand by featuring in an earth day campaign called #liveorganic lifestyle. The campaign aims to reach out to millennials, Gen Z, and others to create awareness on environmental issues.
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![]( "Sara Ali Khan to endorse Mamaearth's haircare range")
Sara Ali Khan to endorse Mamaearth's haircare range...India and expand its customer base among the millennials. Commenting on the association, Ghazal Alagh, co-founder of Mamaearth, in a statement said: “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to
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![]( "Ceriz launches its new collection with Sara Ali Khan")
Ceriz launches its new collection with Sara Ali Khan...and handbags. The brand is actively promoting its new collection through social media platforms to engage with the millennials and strengthen its customer base. Commenting on the launch of the new collection, Sara ...
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![]( "Lotus Herbals launches ‘Go Glow Girls’ campaign with Jacqueline Fernandez")
Lotus Herbals launches ‘Go Glow Girls’ campaign with Jacqueline Fernandez...social faces of the brand for the next two months. Through this campaign, Lotus Herbals plans to connect with the millennials directly on social media and expand its customer base through social media influencers. ...
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![]( "Podcast: Erwan Rambourg talks to Godfrey Deeny about \"The Future of Luxury Business\"")
Podcast: Erwan Rambourg talks to Godfrey Deeny about "The Future of Luxury Business"...the importance of knowing your customers and their habits, and about the ways in which brands are targeting Chinese millennials, as well as the future of Chinese investments in the fashion and luxury industries. Wi...
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![]( "Personal care brand Earth Rhythm plans to raise $2 million funds")
Personal care brand Earth Rhythm plans to raise $2 million funds...clinical trials, marketing, and team building. It also plans to diversify its product portfolio and banking on the millennials for growth. “From soaps to shampoos to serums and moisturisers, today we have a range o...
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![]( "Vasu Healthcare enters herbal skincare market with ‘Vasu Naturals’ brand")
Vasu Healthcare enters herbal skincare market with ‘Vasu Naturals’ brand...market with ‘Vasu Naturals’ brand The company has launched over 20 products under its ‘Vasu Naturals’ brand targeted at millennials and banking on its affordable pricing for growth. Vasu Healthcare expects its newl...
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![]( "Kartik Aaryan signed as brand ambassador for Bata India Limited")
Kartik Aaryan signed as brand ambassador for Bata India Limited...association, Bata aims to strengthen its connection with the youth and banking on the actor’s popularity among the millennials to drive sales. Commenting on the association, Anand Narang, vice president marketing ...
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![]( "Las iniciativas y los conceptos digitales se han vuelto imprescindibles en el sector del lujo")
Las iniciativas y los conceptos digitales se han vuelto imprescindibles en el sector del lujo...su flagship store de Tokio, dando como resultado una experiencia inmersiva innovadora. El objetivo es llegar a los millennials y a la Generación Z, que representarán el 40 % de los clientes de lujo en 2025. Es cues...
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![]( "Casi el 95 % de fraudes cibernéticos se vinculan con la venta en línea")
Casi el 95 % de fraudes cibernéticos se vinculan con la venta en línea...factores que los minoristas deben considerar para construir confianza ante los consumidores, tomando como ejemplo a los millennials, que representan al grupo poblacional que más compra vía electrónica, y de los cua...
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![]( "El lujo francés sale a la reconquista del mercado internacional")
El lujo francés sale a la reconquista del mercado internacional...América del Norte, la situación comienza a estabilizarse con las vacunas, que ya cubren al 20 % de la población. "Los Millennials y la Generación Z son los principales objetivos que deben alcanzar las marcas. De he...
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![]( "Podcast: Erwan Rambourg y Godfrey Deeny hablan sobre el futuro del negocio del lujo")
Podcast: Erwan Rambourg y Godfrey Deeny hablan sobre el futuro del negocio del lujo...Godfrey Deeny sobre la importancia de conocer a sus clientes y sus hábitos, sobre cómo se dirigen las marcas a los millennials chinos o incluso sobre el futuro de las inversiones chinas en moda y lujo.Con sus newsl...
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![]( "La cosmética sostenible gana un mayor posicionamiento")
La cosmética sostenible gana un mayor posicionamiento...observó Hervé Navellou, director ejecutivo de L'Oréal France.“Los consumidores, en particular la Generación Z y los millennials, ya consideran la sostenibilidad como un factor clave en sus decisiones de compra”, af...
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![]( "Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online")
Abercrombie & Fitch prevé superar las proyecciones gracias a las ventas online...temporada navideña, gracias a promociones limitadas y un inventario reducido.Dirigida principalmente a adolescentes y millennials, la marca se asoció con los influencers de TikTok Charli y Dixie D'Amelio y aumentó ...
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![]( "Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia")
Hugo Boss nombra a un nuevo director de ventas y cambia de estrategia...los dispositivos móviles”.Esto vendrá con un enfoque renovado en los consumidores más jóvenes, como la Gen Z y los millennials, así como en ropa informal en varias categorías de productos.La compañía dijo que la in...
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![]( "Pánuco pone broche a la segunda jornada de Intermoda 74")
Pánuco pone broche a la segunda jornada de Intermoda 74...los datos que arrojó la presentación de Prado fue sobre el gasto en el e-commerce, específicamente por parte de los "millennials", que invierten online hasta 1066 pesos al mes en promedio. Sin embargo, este gasto e...
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![]( "Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas")
Una innovadora Semana de la Moda de Milán acoge desde este viernes a 39 marcas...momento marcado por la pandemia."Ahora es indispensable para comunicarse con los consumidores y especialmente con los millennials, hoy los principales usuarios del mundo de la moda", explicó Tajani a la prensa.Entr...
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![]( "El sector del lujo casi se duplica en China en 2020")
El sector del lujo casi se duplica en China en 2020...continental se ha recuperado después de los cierres gracias a cuatro motores: una mayor repatriación, los compradores millennials y de la Gen Z, la continua digitalización y las tiendas libres de impuestos de Haina...
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R-Evolution -Society - "Luxury et Resilience", interview with Eric Briones -
Who are the designers of tomorrow? Meet the students at Parsons Paris -
Versace Show - Women's Collection Autumn/Winter 2018/19 in Milan -
Best of Menswear: Spring/Summer Fashion Shows 2018 -
Best of Milan Menswear: Spring/Summer Fashion Shows 2018 -
Dolce & Gabbana Fashion Show - Menswear Spring/Summer Collection 2018 -
Best of Fashion Weeks - When fashion engages... Top 5 messages seen in the shows