Menswear moves forward with a mindful approach to meet the demands of a new consumer. Conscious designs embrace sustainability and rise to the higher expectations of a world already saturated with product.

The future of apparel is being shaped by present experiences. Going forward, womenswear will be designed with a mindful approach to meet the needs of an increasingly conscious consumer.

Black and white is revitalized by dark red decos. Black and dark burgundy combinations in classic tartan checks are updated by shiny tape yarns, jacquard chenille viscose knits or baroque flower patterns.

Swimwear explodes onto the SS21 scene with fresh designs that connect to a newfound awareness. Mindful consumers will seek out conscious designs with a no-waste or altruistic narrative.

Accessories take a bold leap forward with renewed emphasis on sustainability and the reuse of existing materials or product. Conscious designing of durable products with a no-waste narrative will pave the way forward.

This reactive report explores the fashion trends we set out for SS21 in the light of the current world crisis. The three trends cover Women, Men and Youth sectors for apparel and accessories.

As we move into 2021 the CONCEPTS we set out have become clearer - and the call for sustainability becomes more urgent. Each of the three themes approaches this future space from a different angle: Source, Reset & Voice.

An exploration into the shades which will shape this exciting new season. The palette is a tight edit of 40 colours set to dominate the fashion and accessories scene for women, men and youth sectors.

Menswear is split between styles that follow a fitted retro/classic line, or contemporary shapes full of volume.

Unique styling is one of the biggest inspirations this season, and looks that stand out most are those with an individual edge.