Design is inspired by ideals and alternatives; indigenous cultures of Oceania and Africa are all interpreted within a modern context. Coastal extremes, Aboriginal art and African aesthetics present a pleasing clash of values and blend of cultural unity.
Wellbeing introduces balance and calm. Design becomes intelligent and resourceful. Cultural significance, texture, utility and quality of materials are combined within a crafted contemporary aesthetic.
Three themes, a distillation of key directions, are presented for the Spring-Summer 2010 season. This trend report features enough information to inspire (and get the gist) of incoming sensibilities for the women's and menswear markets.
Intelligence brings a forward living ethos to the modern lifestyle. Intuitive forward thinking control systems, intelligent fabrics and digital design. Synthetics become the new generation of fabrics, bioplastics and nano fabrics with biometric features.
Young Men's Contemporary Spring/Summer 2010 brings in a range of trends from Ultra Cool to 60's Revival. On display: a color trend board with palettes and a synopsis of incoming tendencies for the Young Men's contemporary market.