The perfect meeting of two apparently separate worlds finds its full expression in the “Sporty Preppy” mood, where Spring/Summer 2021 is tinged with playful and feminine colours, renewing the concept of sportswear.
The physical events at London Fashion Week were scaled down and the usual crowds were missing. But this created a strong focus on a group of key influencers and also allowed for a closer scrutiny of each style.
Menswear moves forward with a mindful approach to meet the demands of a new consumer. Conscious designs embrace sustainability and rise to the higher expectations of a world already saturated with product.