“OCHNA 2019” embodies a future loungewear brand epitomising ethical and sustainable values, made of natural dyes from recycled flowers.
A symbol of passion, sensuality and strength, the rose is a classic icon and has been coming through strongly not only in the SS17 catwalks, but also as a graphic theme for tattoos, beauty and social media visual curating.
For next season the trends are united by the common denominator of interior research and introspection. Four different ways of probing our capacity in being ourselves, four ways to discover again the taste of the uniqueness of our deepest essence.
Beyond Seinfeld’s iconic shirt, the ruffle has managed to take its Elizabethan and 16th century European roots and propel them into 2017. The drama of fashion, as always, anchors itself strongly in historical references.
We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis.
Embroidery as a traditional craft offers an artful and tactile way of conveying bold graphic messages through lettering and geometric abstract shapes.
A celebration of STRENGTH and opalescent as the new futuristic beautiful. Minimalism is the new pure. Clean is more eclectic. Lines that enrich the purity of accessories. A way to create new horizons not necessarily in reality but virtually. Pure attitude, futuristic mind-set, athletic mood, functional beauty.
EXTREME as the need to explore uncharted territories, the relationship between man and unwelcoming environments represented by a wild and rebellious nature. The most extreme experimentation links two very contrasting worlds such as the natural organic and high performance sport. EXTREME is outdoor, urban, wild, and metropolis.
Echoing Ettore Sottsass, best known as the instigator of the Memphis design group at the turn of the 80s, we analyse the strong graphic trend for a hypnotising mix of geometric shapes and bold colours.
At the studio while analysing key Spring Summer 2017 trends, we couldn't help but notice floral patterns were unusually sparse on the catwalks.
