We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis. 

Embroidery as a traditional craft offers an artful and tactile way of conveying bold graphic messages through lettering and geometric abstract shapes.

A celebration of STRENGTH  and opalescent as the new futuristic beautiful. Minimalism is the new pure. Clean is more eclectic. Lines that enrich the purity of accessories. A way to create new horizons not necessarily in reality but virtually. Pure attitude, futuristic mind-set, athletic mood, functional beauty.

EXTREME as the need to explore uncharted territories, the relationship between man and unwelcoming environments represented by a wild and rebellious nature. The most extreme experimentation links two very contrasting worlds such as the natural organic and high performance sport. EXTREME is outdoor, urban, wild, and metropolis.

Echoing Ettore Sottsass, best known as the instigator of the Memphis design group at the turn of the 80s, we analyse the strong graphic trend for a hypnotising mix of geometric shapes and bold colours.

At the studio while analysing key Spring Summer 2017 trends, we couldn't help but notice floral patterns were unusually sparse on the catwalks.

Art as ARTEFACT, creative fascination made or shaped by man, such as a tool or a work of art, or eclectic experimental result. The mood emphasizes the freedom to create at will, proposing a new eclectic and decorative style. 

The word camouflage is said to have originated from the Parisian slang term camoufler (meaning “to disguise”) after the French army began employing artists to paint their artillery and observation posts in the now ubiquitous pattern.

Print is one of the key components of Trendstop’s ready-to-wear catwalk analysis, dissecting every aspect of all-over patterns and graphic placements to pinpoint the exact stylization, motifs and colour usage which ensure successful products.

Trend Council is excited to present the FW17 Key Fashion Color Report. The color professionals at TREND COUNCIL have synthesized the international runways to predict key color expressions to make accurate color choices for your future design development.