TrendZoom: CATWALK Menswear Trend Direction SS 2017
The men’s catwalk collections offer a diverse and exciting range of looks. In this unique report expert analysis pushes the information forward into 2017 with six clear trends covering all areas of menswear. Each theme outlines microtrends dealing with subtle changes in detail, differences in proportion, shifts in styling and new colour combinations. This curated information highlights new fabric developments, the latest graphic design and innovations in surface treatments. It cuts through the vast data on offer, analysing the emerging trends and presents them in an inspiring and highly visual layout that clearly points the way ahead.
Sample pages taken from 110-page report published on 15.07.2015
The TOURIST - the idea of travel and distilling complex cultures into a collective memory built around decorative souvenirs and kitsch imagery
SOUL BOY - silhouettes spin back to the analogue generation, connecting a nostalgia for ‘70s soul with an unpretentious spirit of brotherhood
WORKFORCE - mining the services, from utility-heavy militarywear and stripped-back prison uniforms, to the everyday overalls of shopkeepers
NEW DANDY - slicing through the formal and masculine associations of menswear to inject a sensual undercurrent of softness and folksy femininity
REBALANCE - the interplay of tailoring, sports and casualwear is rebalanced with adjusted proportions, streamlined details and well-defined shapes
ENERGIZER - heady fusion of ironic ‘80s sportswear and street-centric casualwear mixed with the verve and visual energy of the rave scene
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